The awe-inspiring Picture-on- Glass design is made possible by a breakthrough approach to television engineering. The OLED module is applied directly to the glass back panel for a clean, ultra-slim profile. And the screen has minimal bezel for minimal distraction. Featuring active HDR with Dolby Vision. With its picture-on-glass design & perfect black panel, the OLED E7 Series is delivering the new generation of picture quality. Also, enjoy LG's exclusive webOS 3.5 smart technology.