Electrolux Laundry: Best Clean and Care
Posted on November 08, 2021 By Electrolux
For years, Electrolux has consistently been recognized as a superior washer and dryer brand. What makes these washers and dryers so special? Electrolux provides innovative solutions that make clothes last longer by delivering on top needs during the washing and drying processes. We are pleased to announce that we've made Electrolux Laundry even better with the introduction of new innovations alongside customer favorites.
SmartBoost Technology
Our SmartBoost technology premixes water and detergent before the cycle begins, maximizing the cleaning power. It uses a closed-loop, third-pump system to premix water with detergent or other additives in the dispenser tray for 6 minutes* prior to being applied to laundry. Then, the recirculation pump evenly distributes the mixed solution over the clothes as they tumble.
See it in action here:
NEW Optic Whites
Our new 6-series front load washer is getting even better with our new Optic Whites cycle that keeps white clothes whiter than bleach. This new feature prevents clothes from becoming dingy from the redeposit of residue and keeps clothes brighter for longer. 43% of consumers use bleach regularly when washing their clothes, even though it can irritate skin and damage fabrics. Electrolux delivers by keeping clothes brighter for longer with Optic Whites, without the need for additives.
See how it works here:
NEW Optic Whites
Our new 6-series front load washer is getting even better with our new Optic Whites cycle that keeps white clothes whiter than bleach. This new feature prevents clothes from becoming dingy from the redeposit of residue and keeps clothes brighter for longer. 43% of consumers use bleach regularly when washing their clothes, even though it can irritate skin and damage fabrics. Electrolux delivers by keeping clothes brighter for longer with Optic Whites, without the need for additives.
This particular feature is available in models ELFW7637AT and ELFW7637ATW.
NEW Balanced Dry
Electrolux innovations don't just stop with our washers. This year, we are introducing Balanced Dry to our front load dryers. Balanced Dry keeps clothes looking their best by eliminating temperature spikes and keeping your garments coolers throughout the cycle without adding additional dry time. Other dryers use a relay system which can only turn the heat 100% on or 100% off: high heat or no heat. With Electrolux's Balanced Dry, we can better control the heat with a variable system that allows our dryers to raise or lower the heat accordingly, allowing you to confidently care for your fabrics.
See how it works here:
This particular feature is available in models ELFE7637AT and ELFE7637AW.
Ready to bring home an Electrolux washer or dryer, or both? Shop the entire Electrolux laundry lineup now!