The Next Phase of 4K Technology: HDR for TVs |
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The Next Phase of 4K Technology: HDR for TVs

HDR (High Dynamic Range) is set to be the next big shift in the quality and clarity of televisions. Bringing the director’s vision right onto your screen and offering detail that couldn’t previously be reproduced, HDR provides a real change in the quest for great TV viewing.

Until now, when films and TV shows were recorded, the information couldn’t be identically reproduced because it was limited to fit broadcast specifications and TV screen capabilities. However, modern HDR TVs are capable of producing exactly what the camera saw and in fine detail.

What is HDR?

By adding four times the pixels for sharper images, 4K was a huge enhancement for picture resolution. HDR combines with 4K technology and maximizes its performance by creating better quality pixels capable of extreme contrast and color reproduction.

Contrast and color are the two most important elements when it comes to picture quality.

Contrast is the difference from light to dark and the principal factor in the picture’s quality. HDR captures the darkest details and accurately displays gradation to the brightest highlights without washing out and blurring the image. This adds detail, depth, and shadow qualities.

The amount of colors a TV can produce brings realism to the image. HDR-equipped TVs excel in color accuracy with Wide Color Gamut (WCG) abilities and can reproduce over a billion colors, compared to 16 million with standard HD. The colors look like real life and are an accurate reproduction of what the camera captured.

HDR and Non-HDR images in comparison A Picture is Worth a Thousand Words

Explaining the benefits of HDR is one thing, but showing the difference is another! The image pictured is a comparison of a standard HD image on the left and an HDR image on the right. The picture on the right has a wider array of colors, brighter highlights, and darker black tones.

How Can I View HDR Right Now?

To view HDR content, you need a UHD Premium TV. Major manufacturers such as Sony, LG, and Samsung already have models in their lineup that’ll bring you the best picture quality.

There are currently a few options to play content. A 4K Blu-ray player can play Ultra HD Blu-rays or Dolby Vision Blu-rays, which is captured in HDR from start to finish and includes additional sound enhancements. The Xbox One S and PlayStation Pro also qualify as HDR media players.

Netflix, Amazon, YouTube, and Sony Ultra currently stream movies and shows in UHD with included HDR.

LG TV with HDR logoWill it Last?

HDR is currently listed as a requirement for TV manufacturers to qualify for UHD Alliance Premium Certification. Over 40 companies came together to agree on new premium audio/visual standards and include Netflix, Samsung, Sony, LG, Disney, Universal, Amazon, Paramount, and more.

This technological breakthrough will continue to grow as film makers use better cameras, broadcasters change their standards, and streaming services and Blu-ray manufacturers produce more content. We are only in the beginning stages of experiencing what HDR can do, and it will last and continue to create an amazing viewing experience for decades to come.

Are you excited about getting the best picture quality available in your home? Check out our complete line of HDR compatible TVs and start enjoying this truly amazing breakthrough in television technology.

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